The Sefton Group, LLC ("SEFTON") respects your privacy and we are committed to protecting it. We recognize your need for appropriate protection and management of the personal information we learn about you while you visit our Web Site and suite of Sefton Application software. This privacy policy lets you know how we use and protect that information. The information that we receive depends on what you do during your visit and use, and what service(s) you request.

Purpose and Scope

This privacy policy discloses what information we gather about you when you visit or use our Web Site and Application software. It describes how we use that information and how you can control it.

European Union Users

YOU EXPRESSLY CONSENT TO SEFTON GROUP'S PROCESSING OF YOUR PERSONAL INFORMATION IN ACCORDANCE WITH THIS PRIVACY POLICY. YOUR PERSONAL INFORMATION MAY BE PROCESSED BY SEFTON GROUP IN THE COUNTRY WHERE IT WAS COLLECTED AND IN THE UNITED STATES. UNITED STATES LAWS REGARDING PROCESSING OF PERSONAL INFORMATION MAY BE LESS STRINGENT THAN THE LAWS IN YOUR COUNTRY.

IF YOU REPRESENT AN ORGANIZATION, YOU WILL BE RESPONSIBLE TO ENSURE THAT EACH MEMBER OF YOUR ORGANIZATION (INCLUDING EMPLOYEES AND CONTRACTORS) ABOUT WHOM PERSONAL INFORMATION MAY BE PROVIDED TO SEFTON GROUP HAS GIVEN HIS OR HER EXPRESS CONSENT TO SEFTON GROUP'S PROCESSING OF SUCH PERSONAL INFORMATION.

Information Sefton Group Gathers and Tracks

Customers and individuals who use the Applications are hereafter collectively called "Users", or individually "User". Customer Content and Users' personal and corporate information are collectively called "Customer Information." SEFTON collects and utilizes Customer Information as follows:

Registration: Each User must register, obtain a password, and be approved to use the Services. By registering, Users give at least the following data: name, company name, e-mail address, mailing address and telephone number.

Customer Information Tracking: SEFTON collects and tracks aggregate Customer Information regarding how Users use the Applications.

Cookies: A cookie is a piece of data stored on the User's hard drive containing data about the User. SEFTON sometimes uses cookies to help the Users use our Applications, such as identifying a returning User when they are such User logged in to SEFTON and giving such User a personalized service.

Contact between Users: When a User is working on a specific project with other Users, Users can share contact data among themselves. Otherwise, Users cannot obtain contact data of other Users or even discover who else is using the Applications.

Sharing of Customer Information: SEFTON may share aggregated demographic data with its partners and advertisers. This is not linked to any Customer Information that can be used to identify any individual User or any particular supplier or client of Customer.

Correcting/Updating Customer Information: If a User's personally identifiable data or account data changes, User may enter the changes in the Accounts section of SEFTON's Web Site.

Personal Information

When you request a service or information, place an order, submit feedback or participate in a forum or survey, we may need to ask you for personal information such as your name, address, email address and telephone number. We do not send you information unless you request it or we believe that the information would benefit your business needs. If you do not want to receive further information from us, simply contact us at the email address listed in the Feedback; Removal from Contact List section below, and request to be removed from the contact list. Once we receive your request, we will use commercially reasonable efforts to remove your name from the contact list. If you wish to update any of your personal information, please contact us at such email address, and we will use commercially reasonable efforts to update your contact information accordingly. Please be aware, however, even if we update your personal information in our contact list, or we remove such information, it may still be stored in other databases (including those kept for archival purposes) and may still be used to compile aggregated or demographic information for supply to third parties in accordance with this privacy policy. It is our policy to not provide information that identifies you personally to a third party without your permission, except to process or fulfill your requests, or as otherwise set forth in this privacy policy.

Non-Identifying Information

We may collect information about our visitors, customers, page views, traffic patterns and related site and application information. This information helps us evaluate and improve our Applications and is sometimes useful for marketing and investment analysis. We may share this information with third parties, but only in aggregate statistical form that includes no personally identifying information.

Use of "Cookies"

Cookies are small files that many web sites place on your hard drive that allow such web sites to identify you. The use of cookies is a standard and common practice of many web sites. For example, if you allow a site to remember your login name or password, the site places a cookie on your computer. We may place cookies on your computer to allow us to identify you during future visits to our Web Site and during use of our Applications. We may use cookies to measure Web traffic, to offer you certain services and to customize your visit. However, if you do not wish to receive cookies, or want to be notified of when they are placed, your browser may permit you to do so. In many browsers, you can change the browser settings to warn you before accepting cookies or to block cookies. If you block cookies, you may not be able to use certain site features or functions, or the Web Site may not operate in an optimal mode.

Security

SEFTON has used commercially reasonable efforts to design SEFTON's Web Site, Applications and Customer's Web Site to make sure that only authorized Users may obtain Customer Information about their projects. Users have a password that must be used each time a User logs-in to SEFTON's Applications. Users may change their password at any time. SEFTON strongly urges Users not to share their passwords with others. Also, SEFTON strongly recommends that each User log-out completely after User is finished using SEFTON's Applications. Unfortunately, no data transmission over the Internet can be guaranteed to be secure, and every system that allows online access is potentially vulnerable to outside attacks from unauthorized third parties. As a result, while SEFTON strives to protect Customer Information, SEFTON can't and doesn't guarantee or warrant the security of any Customer Information User transmits to SEFTON, and User does so entirely at User's own risk.

We use reasonable security procedures to protect the information you share with us from unauthorized access or disclosure.

Privacy Protections for Children

Our Web Site and Applications are not directed at children. Therefore, we do not wish to receive, nor do we knowingly collect, personal information from minors.

Linked Sites

Our Applications may link to other web sites not controlled by SEFTON. Although we try to be careful in the selection of our strategic service and technology partners, we are not responsible for the privacy or security practices of any other web sites, and you acknowledge and agree that any use of such other web sites is entirely at your own risk.  You should carefully review the privacy and security practices of the other web sites before you provide such web sites with any of your personal information.

Links to Other Sites: Users may find links from the SEFTON Application to independently owned, controlled and/or managed web sites whose content SEFTON believes will be of possible interest and value to our Users. Additionally, Users may see links from advertisers, sponsors and other partners that may use SEFTON's logo as part of a co-branding agreement.

Once a User leaves SEFTON's servers, either directly or indirectly, the use of any Customer Information a User provides is governed by the privacy policy of the operator of the site the User is visiting. That policy may differ from SEFTON's. If a User can't find the privacy policy of any of these sites via a link from the site's homepage, the User should contact the site directly for more information.

Other Disclosures

Although your privacy is very important to us, due to the existing legal, regulatory, technical and security environment, we cannot fully ensure, nor do we represent or warrant, that your private communications and other personal information will not be disclosed to third parties. For example, we may be required to disclose your personal information to the government or other third parties under certain circumstances, or third parties may unlawfully intercept or access transmissions or private communications.

Additionally, in the unlikely event we need to investigate or resolve possible problems or inquiries, we can (and you authorize us to) disclose any information about you (including personal information) to private entities, law enforcement or other government officials as we, in our sole discretion, believe necessary or appropriate. In all instances, we will cooperate fully when required by law to provide information regarding visitors.

Changes to the Privacy Policy

We reserve the right to change this privacy policy at any time. If SEFTON decides to change its privacy policy, SEFTON will post those changes on our SEFTON Web Site so that Users are always aware and able to determine what Customer Information SEFTON collects, how SEFTON uses it, and under what circumstances, if any, SEFTON discloses it. If at any point SEFTON decides to use Customer Information in a manner different from that stated at the time it was collected, SEFTON will notify Users by email. Each User will have an opportunity to consent choice as to whether or not SEFTON uses Customer Information in this different manner. Except as expressly set forth in a notification of change as described herein, SEFTON will use Customer Information in accordance with the privacy policy under which the Customer Information was collected.

Feedback; Removal from Contact List

If you have a question or comment about the Sefton Group Web Site and/or Applications, or wish to update your contact information or be removed from our contact list, please email us at help@active-us.com.

Transfer of Information

Notwithstanding anything expressed or implied in this privacy policy, in connection with an assignment, sale, joint venture or other transfer or disposition of some or all of the assets of The Sefton Group, LLC., or its affiliated entities, you agree that we can accordingly assign, sell, license or transfer any information, including personal information, that you have provided to us to those third parties directly involved in the transfer or disposition of such assets.

Incorporation

This Privacy Policy is incorporated into and made part of the Sefton Group, Inc. Web Site & Application's Software End-User License Agreement, which can be found at www.onlineprintstore.com/marwen/LegalNotice/EULA.asp.